The bioeconomy involves a spectrum of technologies and research that can be applied to improve various economic activities in a sustainable and innovative way, such as: human and animal health, water, energy and food security, renewable chemicals, increased agricultural and energy productivity, development of industrial processes with less environmental impact and creation of biotech-based companies and highly qualified jobs. This makes it possible to open up new market opportunities, increase and improve the production matrix and promote sustainable territorial development.
According to the Term of Reference in Bioeconomy (SEBRAE, 2018), Brazil is home to around 20% of the world's biodiversity, representing a great potential for generating income and expanding markets for small businesses in several areas.
To explore this opportunity, Sebrae structured the Innovates Sebrae Biomes, with Inova Amazônia being one of its segments and the first Brazilian biome to receive this initiative. This project aims to foster, support and develop small businesses, startups, ventures and innovative ideas that are premised on the conservation, preservation or sustainable use of biodiversity resources in the Amazon biome.
The objective is to generate new businesses, add value to existing companies and strengthen the Amazon bioeconomy ecosystem, through innovation, sustainability and the connection between entrepreneurs from the region and entrepreneurs from other locations.
The Inova Amazônia project will be carried out in the states of Acre, Amapá, Amazonas, Maranhão, Pará, Rondônia, Roraima and Tocantins. In each of the participating states there will be a funnel for the development of innovative ideas, where proposals that aim at the preservation, conservation or sustainable use of the Amazon's resources will be selected and accelerated. All this accomplished in two steps.
The first stage, called pre-acceleration, will last for 2 (two) months, will be online and introductory, seeking to raise the degree of maturity of the proposals and aiming at building the business project, which will serve as a basis for classifying those that will proceed to the acceleration step.
The second stage, called acceleration, will last 6 (six) months and should preferably be carried out in person. Its objective is to develop the business, mainly with regard to problem validation, customer profile definition, market research guidance, financial plan development, MVP structuring, business testing, marketing strategy and market access. The businesses selected for this phase will also be able to count on a cash support grant to support the development of their project.
In the Innovative Business Development Funnel, training courses, workshops, mentorships and connection events will take place to foster interaction with clients, investors, large companies and other stakeholders in the project. In the face-to-face phase (acceleration) entrepreneurs will also be able to receive a grant of up to R$ 72,000, in addition to physical space for setting up the business and laboratories for carrying out research.
During the entire project cycle, actions will take place to unite and engage in a community those interested in the development of the bioeconomy of the states through the dissemination of opportunities, production and curation of content (news, articles, publications, posts, podcasts, videos, etc.), promotion of discussion groups and exhibition of events (lectures, webinars, meetups, bootcamps, ideathons, etc.).
At the end of the project, it is expected to develop small businesses based on the bioeconomy, in other words, that work in the preservation, conservation or sustainable use of natural resources in the Amazon.
In addition, it also aims to strengthen the identity of Brazilian biomes through the products and services with high added value generated, as well as positioning Brazil as a country that fosters and generates sustainable business allied to the conservation of biomes.
- Inova Amazon page: www.sebrae.com.br/inovaamazonia
- Inova Amazon Community: https://www.worldlabs.org/group/NX7FRCPNW7mpGKic3/about