The pandemic brought challenges to all sectors in 2020, especially for impact businesses operating in the Amazon that were heavily affected by isolation and increased logistical and operating costs.
THE PPA Acceleration and Impact Investment Program 2020 Impact Report brings a picture of the acceleration journey last year, which had to transform itself to serve the business and took place through virtual meetings and strategies to promote strengthening and resilience to entrepreneurs.
Part of this journey was the search for new markets and logistics and product marketing strategies, through innovative arrangements and partnerships. Among them, the movement Amazon at home, Forest standing, developed in partnership with Climate Ventures, Free market and dozens of other organizations.
The concentration of activities in the online mode allowed that accelerated businesses in 2019 could also participate in some of the activities offered to the accelerated class in 2020, and were important in building resilience.
The new format brought more efficiency by reducing logistics costs and travel time. And also more efficient absorption of the content itself, due to the more spaced distribution of modules throughout the year.
A voluntary mentoring program was also launched in 2020, based on a survey of the main points to be strengthened that entrepreneurs identified in their businesses. In all, 17 businesses out of 30 accelerated in two years joined the program, with online meetings held fortnightly or monthly, throughout the second half of the year.
The Program enabled the contribution of working capital to eight accelerated businesses facing difficulties in the pandemic. The resources were applied to build up stock or purchase items in advance from suppliers; employee salaries; marketing or sales related services; fixed costs (rent, energy) and other items.
It was highlighted in important forums for debate and construction of philanthropic strategies in Brazil articulated by GIFE (Group of Institutes, Foundations and Companies), and also occupied relevant spaces for the construction of public policies for the sector, such as participation in hearings convened by the Supreme Federal Court on the Amazon and the seat in the STF's Environmental Observatory.
Over two acceleration cycles, each with 15 businesses, it was possible to understand which business models had the greatest potential to contribute to forest conservation and the quality of life of the people who inhabit it, and who could benefit from a acceleration process and connection with investors.
Faced with these achievements, with the experience of two years accelerating businesses of different profiles, Idesam and other founding partners and funders agreed to make the program an independent organization.
With the accumulated baggage of those who have tested different strategies and learned about the specifics of undertaking with an impact in the Amazon at one of the most challenging times that the region is facing, AMAZ impact accelerator is born, a spin-off of the Acceleration Program coordinated by Idesam – organization that also coordinated the Acceleration Program -, dedicated to supporting businesses that contribute to ensuring the economic viability of the standing Amazon forest and that value the region's socio-biodiversity to improve the quality of life of its inhabitants.
The new organization was born from the collaboration of different actors, with whom it continues to work closely to strengthen the ecosystem of impact investments and businesses in the region.
The 12 businesses accelerated by the program that received direct investments, which totaled R$ 4,430,901.80, are now part of the portfolio of AMAZ and follow accompanied by the accelerator.
THE AMAZ accelerator It is coordinated by Idesam and has as strategic partners and founders the Vale Fund, the Humanize Institute, the Clima e Sociedade Institute, the Partners for the Amazon Platform, the Good Energies Foundation and the JBS for the Amazon Fund. It also has a wide network of partners such as Move, SenseLab, Mercado Livre, ICE, Costa Brasil, Climate Ventures, and private investors.
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