Article published by Folha de São Paulo, written by journalist Gabriela Caseff, on March 29, 2022.
A technology that monitors the water quality of rivers using drones, satellites and artificial intelligence was the winner of the Accelerator 100+, an Ambev initiative to foster open innovation with social impact. Of the 220 registered startups, nine reached the final stage, at an event this Monday (28) at Insper, in São Paulo.
The finalists presented proposals that meet the sustainability challenges listed by the brewery: water, sustainable agriculture, climate action, circular packaging, entrepreneurial ecosystem.
After the winner Inspectral, who will receive R$ 100 thousand, startups Água Camelo and Afroimpacto shared second place, with a prize of R$ 30 thousand each. The first guarantees access to treated water in communities through a portable filter and the second encourages black entrepreneurs with consultancy, courses and events.
“Ambev is doing business with 20 of the 60 startups that were accelerated in the three editions, with more than R$ 15 million invested”, says Rodrigo Figueiredo, vice president of sustainability and supplies at Ambev. “It is a company with an ambitious purpose connecting with the ecosystem to generate innovation and impact.”
Inspectral innovates by simplifying the steps of water collection, storage and laboratory analysis. With the integration of technologies, the startup proposes saving time and resources and increasing the analysis capacity in the country that has the largest river basin in the world.
“In the palm of your hand you have access to several parameters of water quality without having to go to the field”, explains Alisson Carmo, founder of Inspectral, which is based in Presidente Prudente (SP). “This pilot was the beginning of our mission to monitor every drop of water on the planet.”
In addition to the winners, other startups also had six minutes to introduce themselves to the audience, which included Jean Jereissati, CEO of Ambev, among the guests.
“I leave confident with the future”, says the executive. “The combination of a lot of good people trying to solve socio-environmental problems and Ambev with the muscle to support them is perfect.”
Via Floresta created an application to track Amazonian products, from harvest to consumer; Sustainable TRC helps points of sale to save water and ATerra has a waste management tool generated in factories, among others.
The event also featured presentations by four South American startups, finalists of the global program.
“Acceleration is one of the instruments to help large companies act with innovation and new businesses integrated into the positive impact agenda”, explains Anna de Souza Aranha, director of Quintessa, an ecosystem of solutions for social and environmental challenges.
In this edition, Quintessa supported the program with strategic refinement and identification of goals with the brewery executives, going through the curation and development of the pilot project with startups and the preparation for the “demoday”, a presentation that has the format of a pitch.
“We also entered as mediators, protecting good practices and ensuring good dialogue between executives and entrepreneurs for the execution of the pilot”, adds Anna.
The Partners for the Amazon Platform (PPA) encouraged at least 30% of the selected startups to work for the conservation of biodiversity and the quality of life of communities in the Amazon.
“Bringing a program on a global scale with a specific focus for the Amazon is very significant at a time like the one we are experiencing”, says Augusto Corrêa, executive secretary of the PPA. “For next year, we want to encourage solutions to come from the Amazon impact ecosystem itself.”
The fourth edition of the Accelerator 100+ is open for pre-registration at accelerator.ambev.com.br