Diverse mosaic
(Re)cognize the central role of the private sector in the conservation of Amazonian sociobiodiversity.
ABOUT THE CAMPAIGN
Biodiversity is one of the main riches of the Amazon. The campaign Diverse Mosaic is a call to know the importance of the private sector in its conservation.
In the coming months, PPA will carry out a series of activities to highlight the strengths and gains of this conservation. In addition to disseminating good practices and data on Amazonian biodiversity, the campaign will promote dialogue and exchange of experiences between business leaders and actors who are making a difference on the ground.
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ABOUT THE CONSERVATION OF AMAZONIAN BIODIVERSITY
The Amazon concentrates 1/5 of fresh water of the world and is one of the most biodiverse regions on the planet, with 20% of all animal species.
About 20% of the Amazon is deforested.
It is inhabited by about 14% of the Brazilian population or about 25 million people, including approximately 211,000 indigenous people of more than 240 ethnic groups.
Occupy 60% of the territory Brazilian but only contributes about 8% of Gross Domestic Product (GDP) of the country.
From 25%, the forest reaches a point of “no return” and may enter the process of desertification.
Of the 9 states that make up the Legal Amazon, the PPA has already acted in 7, that is, in 77% of the territory and already supported 38 production chains, contributing to the economic and sustainable potential of the region.
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